River Island 'Rustic Brick' installation in the Oxford Street London flagship store
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In 2004, ‘River Island choose Dreamwall’s flagship product ‘Rustic Brick’ as a feature wall. The design concept of the feature wall was then rolled out to all major ‘River Island’ flagship stores over a two year period. In 2006 River Island used Rustic Brick in their Istanbul store in Turkey, followed by Manchester’s Arndale, Grafton Street in Ireland, Bluewater and Sheffield. Blue water’s River Island flagship store won ‘Retail Week Best Store Design in 2006 and has been mentioned by the British Design Innovation website. In 2007 Hannah Coleman the designer of ‘Rustic Brick’ went along to Oxford Street flagship store. It was a very proud moment for Hannah to see her ‘Rustic Brick’ featured in River Island Oxford Street.
Hannah Coleman the designer proud to see her 'Rustic Brick' installed in the River Island flagship Oxford Street London store
